Helping Sports Organizations Build Smarter Betting Strategies
Nearly three decades of sports media experience applied to sports betting strategy, content, broadcast integration, product development and partnerships.
Work With DavidHow I Can Help
I work with media companies, leagues, networks, data companies and sports organizations that want to build, improve or expand their sports betting operations.
š Betting Strategy & Leadership
Develop an organization's sports betting strategy, identify opportunities, establish priorities and turn the strategy into an executable roadmap.
š Content & Editorial Strategy
Build betting content operations, editorial calendars, programming, workflows, standards and audience strategies across platforms.
šŗ Broadcast & Talent Integration
Develop natural, useful ways to incorporate odds, betting information and data into broadcasts while helping talent communicate betting concepts effectively.
š¤ Partnerships & Activation
Help maximize sportsbook, media and data partnerships through content integrations, activations and strategies that create value beyond traditional sponsorship.
š» Product & Digital Strategy
Advise on betting-focused digital experiences, data products, tools and features designed to improve engagement and usefulness for sports fans.
š Data & Insights Strategy
Turn betting data, statistics and market information into compelling content, actionable insights and differentiated audience experiences.
Experience From Every Side of the Sports Betting Business
For nearly three decades, David Bearman has worked at the intersection of sports media, data, content and audience strategy. His experience includes 18 years at ESPN, where he worked in Stats & Information and later helped build and oversee ESPN's sports betting content operation. As Chief Content Officer at Pro Football Network, he led the company's editorial operation and created its Stats & Insights team. Today, through Betting with Bearman, LLC, he works with sports media and technology companies on betting strategy, content, analytics and audience engagement.
šŗ 18 Years at ESPN
Experience across Stats & Information and sports betting content leadership, helping build ESPN's betting coverage and strategy.
š¼ Executive Leadership
Former Chief Content Officer at Pro Football Network, overseeing editorial operations and building a dedicated Stats & Insights team.
š Industry Consulting
Advising sports media and technology companies across betting strategy, content, data, broadcast and digital initiatives.
š University of Florida
Instructor teaching university courses focused on sports betting, fantasy sports and careers across both industries.
Sports Betting Expertise for Organizations Across the Industry
Every organization approaches sports betting from a different starting point. I work with companies at every stage ā from building an initial strategy to improving and expanding an established betting operation.
šŗ Media Companies & Networks
Building betting content, programming, broadcast integrations and audience strategies across platforms.
šļø Leagues & Sports Organizations
Developing betting strategies that balance fan engagement, partnerships, media opportunities and responsible integration.
š Sportsbooks & Betting Companies
Content strategy, media positioning, talent, audience development and partnership activation.
š» Data, Technology & Emerging Sports Companies
Turning data, products and betting information into useful fan experiences and differentiated content.
Build the Right Sports Betting Strategy for Your Organization
Whether you're launching a sports betting initiative, expanding an existing operation or looking for experienced leadership to help determine what's next, let's talk.
Contact David